Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: ColorClipping Limited

Vacancy: 1

Job Location: Dhaka (Mirpur)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Arts (BA), Bachelor of Science (BSc) in Computer Science
∎ Skills Required: Business Analysis, Digital Content Development, Digital Marketing, SEM, Social Media Marketing (SMM), Technical SEO, Time Management skills

Experience Requirements:
∎ 5 to 8 year(s)
∎ The applicants should have experience in the following area(s): Analytical ability, Competitor analysis, Digital Agency, Digital Marketing, Digital Sales and Marketing, lead generation, SEM, SEO Expert, Social Media Marketing (SMM), Strong leadership
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Direct Selling/Marketing Service Company, E-commerce, Software Company

Job Responsibilities:
∎ Develops digital marketing strategy by studying economic indicators, tracking changes in demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Designs, builds, and maintains our social media presence.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
∎ Plan yearly marketing calendar budget with ROI. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Identifies trends and insights, and optimizes spend and performance based on the insights.
∎ Brainstorms new and creative growth strategies through digital marketing.
∎ Plans, executes, and measures experiments and conversion tests.
∎ Inbound marketing focuses on attracting potential customers into conversion funnels, increasing reach, creating engagement magnets, and aggregating audiences through emails, landing page optimization, conversion optimization, and email lifecycle analysis.
∎ Collaborates with internal teams to create landing pages and optimize user experience.
∎ Optimize interactive digital content assets to maximize organic search traffic while also helping drive lead capture and support both paid and organic social engagement.
∎ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
∎ Provide creative ideas for content marketing create and manage link building strategies & content marketing strategies and executes
∎ Develop relevant content, publish in digital channels and regularly maintain the channels (i.e. social media, web, email etc.) to reach the company's target customers.
∎ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Identifies critical conversion points and drop off points and optimizes user funnels.
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Collaborate and communicate with other marketing team members to ensure SEO strategy aligns with marketing goals.
∎ Create a daily status report and send it to management.
∎ Compile reports for management showing results weekly and Monthly.
∎ Develop the marketing department, training, leading and monitoring the team members.
∎ To share idea how to improve the business with top management and other colleagues.
∎ Worked as Team Leader and motivate team members to achieve team sales targets
∎ Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Additional Requirements:
∎ Age 27 to 40 years
∎ Both males and females are allowed to apply
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google AdWords campaigns
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement
∎ Excellent leadership and project management skills and Strategic planning skills, Strong organizational skills
∎ Must be pro-active, self-motivated & self-organized with Strong enthusiasm and commitment towards establishing a long-term career.
∎ Strength in problem solving, issue-resolution, ability to work in a deadline-driven working environment, attention to detail, and ability to multitask.
∎ Excellent Verbal and written communication skills

Salary: Negotiable

Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Allowance: 2 (Annual)
∎ Free lunch facility
∎ Free breakfast and tea or coffee
∎ 150% incentive for public holidays
∎ Monthly Performance Bonus
∎ Best Employee Award
∎ Employee Welfare Fund
∎ Annual travel
∎ Arrangement of prayers with Jamaat in the office
∎ Credit card benefits

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 13 Jun 2022

Company Information:
∎ 14 May 2022
∎ ColorClipping Limited
∎ Address : Commercial Plot No - 30, Main Road - 01, Senpara Parbata, Mirpur 10, Dhaka, Bangladesh
∎ Web : www.colorclipping.com
∎ Business : ColorClipping Limited is an Image editing service providing company, Our office situated in the UK . In Bangladesh, we have built our base production house which consists of workers imbued with professionalism, excellence and integrity.

Category: Marketing/Sales

: Please mail your CV with cover letter and write "Digital Marketing Manager" as subject of your mail.

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