General Manager, Brand & Marketing

Job Description

Title: General Manager, Brand & Marketing

Company Name: Ratul Properties Limited

Vacancy: Not specific

Job Location: Dhaka (Gulshan)

Employment Status: Full-time

Educational Requirements:
∎ MBA from Marketing from any reputed university.
∎ Skills Required: Strong analytical and interpersonal skills, Strong communication and presentation skills, Strong leadership and team management skill

Experience Requirements:
∎ At least 15 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing, Lead management, Promotion and Branding
∎ The applicants should have experience in the following business area(s): Real Estate

Job Context:
∎ Head of Marketing will lead all the marketing activities from ATL, BTL, Trade Promotions, social media and digital campaigns, advertising and creative projects.
∎ Head of Marketing responsibilities include developing plans to help establish the brand, creating demand, managing the business and allocating the budget with high ROI activities. He will need to allocate resources to different projects and set short-term and long-term department goals. Ensuring benchmarking with closest competitors and creating value for the company through the proper channel development and marketing activities. The candidate should be a skilled in marketing strategist, able to inspire his team members and manage several campaigns.

Job Responsibilities:
∎ Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
∎ Prepare and manage monthly, quarterly and annual budgets for the Marketing
∎ Department.
∎ Set, monitor and report on team goals.
∎ Design branding, positioning and pricing strategies.
∎ Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
∎ Analyze consumer behavior and determine customer personas.
∎ Identify opportunities to reach new market segments and expand market share.
∎ Prepare and execute necessary trade marketing, promotions, offers and engagement activities to ensure product sales.
∎ Monitor competition (acquisitions, pricing changes and new products and features)
∎ Coordinate sales and marketing efforts to boost brand awareness.
∎ Participate in the quarterly and annual planning of company objectives.
∎ Oversee product requirements through facilitating the SOP simulations and ensuring
∎ product availability to prevent any product shortage.
∎ Ensure qualified lead, call center actions & proper data management.
∎ Ensure proper vendor and agency communications for sustainable and effective results.
∎ Product feasibility analysis & develop applicable pricing models.
∎ Any other task assigned by Supervisor/Management related to role.

Additional Requirements:
∎ Age 42 to 48 years
∎ Only males are allowed to apply
∎ Excellent verbal and written communication skills.
∎ Thorough understanding of market developments.
∎ Thorough understanding of marketing strategies and practices.
∎ Excellent interpersonal and customer service skills.
∎ Excellent organizational skills and attention to detail.
∎ Excellent skill on MS office suits.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Lucrative Incentives as per Company Policy

Job Source: Online Job Posting.

Application Deadline: 12 Apr 2023

Company Information:
∎ 13 Mar 2023
∎ Ratul Properties Limited

Category: Media/Advertisement/Event Mgt.


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